Pepsi to integrate Coca-Cola took the Guangzhou-Shenzhen-base expansion

PepsiCo plans for the next four years to invest in the Chinese market 1,000,000,000 U.S. dollars

Pepsi-Cola Chairman and Chief Executive Officer Lu Germany just a few days ago a high-profile visit to China, saying the next few years, investment in China 1,000,000,000 U.S. dollars. "Business News" recently learned that in order to save resources, Pepsi-Cola production plant in Shenzhen and Guangzhou plant will be a large-scale integration.

Pepsi-Cola contract to be in front of Shenzhen, the old rival Coca-Cola is ready to Sha Tin in Hong Kong factories to move to Shenzhen.

Shenzhen was a Pepsi-Cola in the Chinese market first base. Pepsi-Cola in 1981 in Shenzhen to build the first plant, producing the second year of the Chinese market in the first Pepsi-Cola cans. Pepsi-Cola in the "superior forces to make breakthroughs in key areas" of the strategy, Pepsi-Cola in 2002 and 23,000,000 U.S. dollars of investment in new production plant in Shenzhen.

Pepsi compared to the strong expansion in Shenzhen, Shenzhen in the Coca-Cola has been cautious pace. To date, Coca-Cola Shenzhen market has not yet set up a manufacturing plant in Shenzhen market, sales of all products that rely on the production plant in Guangzhou and Huizhou plant radiation.

The production base in Shenzhen and Guangzhou-based integration in the form and timetable for Pepsi-Cola in charge of public relations people do not want to respond positively, but the Pepsi-Cola in China to recognize the current management structure in the ongoing consolidation in the plan there, "Pepsi Southern District," will include the Guangzhou and Shenzhen. "Pepsi former general manager of the Shenzhen company will be responsible for the Southern District, as vice president." The source said, as the Pepsi Central integrated management framework of the final proposal can not be finalized, the current integration of Shenzhen and Guangzhou will not release the contents. The source denied that integration would lead to closure of the Shenzhen factory.

"The economic downturn, factories between integrated or merged to cut costs is a feasible model." Drinks in South China, a senior industry sources, beverage production line equipment, maintenance, depreciation, staff wages, welfare is a big investment, if Integration of the two factory capacity, the final production capacity may be reduced, but the operating cost savings will be more valuable.

Lu claimed that although Germany just over the next 4 years investment in China 1,000,000,000 U.S. dollars, but Pepsi has been the performance of the global economy to feel the cold winter air: Pepsi-Cola, according to the latest Quarterly Bulletin, in the third quarter net profit of 15.8 billion U.S. dollars, 9 percent back. 3 In order to achieve savings of 1.2 billion U.S. dollars in the operation of the target, Pepsi-Cola laid off 3,300 people worldwide and 6 to close the factory.

Pepsi's investment in the Chinese market, previously dominated by major cities, but the direction of the future will open up a new point of view. Lu pointed out that the Chinese market over the next 10 billion U.S. dollars of investment, will lead the Pepsi business in China from coastal areas to the transfer of the mainland, the company will focus on the Mainland and in the western region to expand production.

Pepsi-Cola contract to be front Shenzhen, and old rival Coca-Cola is aiming to expand this a good time. Coca-Cola generous sponsorship of this year Beijing Olympic Games, the expansion of its bottling plant has been increased. According to an internal Coca-Cola said it was acclaimed as "the world's top soft drinks factory," Hong Kong's Sha Tin in Hong Kong factories will be moved to Shenzhen. Hong Kong's Sha Tin plant was built in 1991, with an annual output of 50,000,000 drink boxes. "After the move to Shenzhen will not only save a large sum of rent, in addition to product supply in Hong Kong, Shenzhen and radiation can also surrounding areas, to reduce the Shenzhen market products transportation costs."